Welcome to Distill.
We are a marketing consulting firm. We are small, but we are growing. We understand engineering. We understand marketing. We adopt a multi-faceted approach. We blend the rigor and process familiar to engineers with the campaign strategy and creativity demanded of marketers. We call this Engineered Marketing.
We offer a range of services to clients of all sizes. We believe the principles and methods we adopt are applicable to all markets. We are particularly specialized in the energy and industrial products sectors.
We value synthesis and distillation of information. We augment the market knowledge already within your organization with your customer’s voice. We use these outcomes to inform business growth strategy. We help you design truly “whole” product and service offerings. We distill uniquely differentiated market positioning and messaging. We engineer integrated multi-channel marketing communications plans. We help you propel new offerings into the market place.
We believe marketing is a core business process and a critical professional skill for high growth companies. We bridge the gap when these processes and skills need refining or augmenting. We believe marketing is an inherently cross-functional activity. We seek the input and insight of all business functions: sales, engineering, finance, manufacturing, operations, IT, human resources and communications. We run efficient cross-functional workshops that effectively align teams for marketing action. We can also provide training and coaching.
We are pragmatists more than theorists. We aim to make an impact quickly at a reasonable cost. We are flexible. We will tune our Engineered Marketing services to your specific budget and business growth challenge.
We understand your drive to grow. If you engage us we will share that imperative. We will assist you in accelerating sales by winning market share at premium price.
Thank you for your interest. We look forward to discussing how Engineered Marketing may make a difference to your business.
Distill For …
Business Leaders
Strategic advisor to marketing decisions including brand and product strategy, organizational design and internal or external communications.
Fulfill “fractional” Chief Marketing Officer role. Manage marketing activities within your organization and extenal agencies.
Distill For …
Product Managers
Distill market information. Mobilize cross-functional teams in Voice-of-Customer research. Develop market insight across the whole value chain.
Apply process to define a “whole” product that is more than the technology widget. Develop unique value proposition. Rigorously identify delivery gaps.
Distill For …
Marketing Agencies
Bring the perspective of your client’s engineers and business leaders to inform and accelerate strategy, creative and campaign planning.
Facilitate strategy and development of technical content. Accelerate alignment between creative staff and the client’s engineers and technologists.
Blending Engineering's Rigor & Process With Marketing's Strategy & Creativity.
We build bridges to connect business leader, product manager and marketing agency.
We translate between Engineer & Marketeer. We blend left brain thinking of the mostly analytical and methodical Engineering mind with the more creative or artistic right brain thinking of the Marketeer.
The result: Client insight. A “whole” product & service offering. Unique positioning. Targeted sales strategy. Differentiated marketing campaign. All coupled with cross-functional action plans that ultimately deliver profit.