Blending Engineering’s Rigor and Process with Marketing’s Strategy and Creativity.
The Distill Group’s Engineered Marketing℠ approach blends engineering’s rigor and process with marketing’s strategy and creativity. Business growth strategy and marketing campaign tactics are parallel engineered on three fronts to accelerate sales:
Market Information & Client Insight
Deploying rigorous research & analytical techniques to distill information and insight that informs whole product design and business growth strategy.
Product Design & Strategic Decision
Engaging and informing cross-functional teams to design differentiated product and service offerings, and agree effective marketing strategy.
Creative Positioning & Campaign Delivery
Architecting pragmatic and effective marketing communications campaigns meshed with targeted deployment of sales.
Areas of expertise include:
• Strategy Development for growth
• Multi-channel Marketing Campaign Execution
• Product Line Management & Service Packaging
• Voice of Customer Market Research
• Strategic Marketing Training & Development
• Product, Technology and Service Integration
• New Product Commercialization
• Matrix and Functional Management
• Talent Development & Motivation
• Seasoned Communication & Facilitation Skills
• Acquisitions & Their Integration
• E&P Operations & Petroleum Engineering
